LA PERLA
AT A GLANCE
La Perla is a lingerie and beachwear brand synonymous with Italian luxury.
For over 50 years, La Perla has followed the evolution of the female body through different fashions, trends and moods, while passionately honoring its tradition of hand crafted Italian corsetry.
It has evolved into a true luxury brand with boutiques in the most fashionable shopping districts all over the world.
A STRONG LUXURY BRAND
Luxury lifestyle lingerie brand
Strong brand identity and positioning
High Quality and Tailoring standards
Made In Italy
THE ORIGINS
Ada Masotti, a woman full of talent and courage, in 1954 gave birth to her dream: an atelier of corsetry in the name of the best Italian tradition.
Her skillful hands knew how to create small works of art to enhance the feminine beauty.
This experience is one of the values of La Perla today.
BOLOGNA, AN ANCIENT TOWN
Bologna is the Italian town where La Perla is born: a fascinating place, rich in artistic masterpieces, famous for its arcades and the ancient towers.
Bologna hosted for four centuries a solid tradition of silk factories and textile manufacturers which had given rise to refined laboratories of feminine corsetry.
Ada Masotti was trained in the best city atelier becoming a skilled corset maker. Thanks to this training, she laid down the foundations of that unique know-how that is still today an integral part of the La Perla philosophy.
LA PERLA, A NAME FULL OF PROMISES
To choose the name of her brand new laboratory Ada Masotti was inspired by a box lined in red velvet in which she presented her creations as if they were jewels.
She chose the name of the most feminine and harmonious gem: the pearl.
TODAY
As of June 2013, the company is part of the Pacific Global Management Group, a global talent management company headquartered in London, active in the model and celebrities’ management, music and events business through Elite World and Gold Typhoon. Under the new ownership, the company is embarking on an exciting phase of development with a new strategy aimed at leveraging its existing positioning as a top brand to evolve into a true luxury brand.
LA PERLA COLLECTIONS
La Perla for nearly 60 years has followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with “Made in Italy” luxury.
It offers a wide array of collections that range from lingerie to nightwear, from beachwear to fragrances and hosiery, dedicated to a refined and sensual woman who aims at expressing and underlining her femininity in a self-confident, sophisticated and elegant way.
LA PERLA BOUTIQUES
As well as being present in the best department stores and specialized shops, La Perla sells its collections through a selected network of flagship boutiques and shops in shop which are located at the heart of the most important fashion streets of the world.
The company's new direction is also based on a change of image for its retail arm. The new design for the La Perla boutiques is the result of the work of architect Roberto Baciocchi, founder of the internationally renowned architectural studio with its headquarters in Arezzo, Italy.
LA PERLA CAREER
If you are interested in a career with LA PERLA, please see the more position descriptions on 51job website.

LA PERLA
一覽
La Perla是內(nèi)衣和泳裝品牌的代名詞，意大利奢侈。
50多年來， La Perla通過不同的時尚，潮流和心情演化了女性的身體，同時激情地沿襲了意大利手工制作緊身衣的傳統(tǒng)。
它已演變成一個真正的奢侈品牌，在最時尚的購物區(qū)擁有遍布世界各地的精品店。
一個強(qiáng)奢侈品牌
奢侈生活方式的內(nèi)衣品牌
強(qiáng)大的品牌形象和定位
高品質(zhì)和裁剪標(biāo)準(zhǔn)
意大利制造
探源
Ada Masotti ，一個充滿才華和勇氣的女人，她的夢想在1954年誕生了：以最好的意大利傳統(tǒng)為名義的緊身衣工作室。
她靈巧的手知道如何創(chuàng)造小型的藝術(shù)精品，提升女性之美。
這方面的經(jīng)驗(yàn)是La Perla的今天的價值之一。
博洛尼亞，一個古老的小鎮(zhèn)
博洛尼亞是意大利小鎮(zhèn)，是La Perla誕生的地方：一個迷人的地方，富產(chǎn)藝術(shù)杰作，有著名的拱廊和古老的塔樓。
博洛尼亞擁有四個世紀(jì)的絲綢工廠和紡織品制造商的堅(jiān)實(shí)的傳統(tǒng)，這孕育了精致的女性胸衣實(shí)驗(yàn)室。
Ada Masotti在最好的城市工作室得到培訓(xùn)成為一個熟練的緊身胸衣制作者。由于這種培訓(xùn)，她提煉出的獨(dú)特工藝，仍然是今天的La Perla的理念的一個組成部分。
LA PERLA ，這個名字充滿希望
要選擇她的全新實(shí)驗(yàn)室的名字, Ada Masotti的靈感來自一個內(nèi)襯紅色天鵝絨的盒子，從這個盒子中，她提煉出了她的作品，就好像它們是珠寶。
她選擇了最有女人味的和最圓潤的寶石的名字：珍珠。
今天
直至2013年6月，該公司成為Pacific Global Management集團(tuán)成員。Pacific Global Management集團(tuán)是總部設(shè)在倫敦的全球人才管理公司，通過經(jīng)營精英模特和金牌大風(fēng)公司，活躍于模特和明星的管理，音樂和賽事領(lǐng)域。Pacific Global Management集團(tuán)運(yùn)用La Perla 現(xiàn)有定位,正在將其打造成為一個頂級品牌，一個真正的奢侈品品牌。隨著這個新的戰(zhàn)略，La Perla 正進(jìn)入一個令人激動的新的發(fā)展階段。
La Perla 產(chǎn)品系列
在近60年，La Perla一直在通過不同的時尚和流行來遵循女性身體的演變，成為了內(nèi)衣和泳裝品牌的代名詞， “意大利制造”的奢侈品。
La Perla 的產(chǎn)品系列為精致性感的女性而設(shè)計(jì)制造，產(chǎn)品范圍廣泛，從內(nèi)衣到睡衣，從泳裝到香水和針織品，用一種自信，成熟和優(yōu)雅的方式表達(dá)和強(qiáng)調(diào)她的女人味。
LA PERLA精品店
除了呈現(xiàn)于最好的百貨店和專賣店， La Perla的通過選定位于世界上最重要的時尚街道的核心位置的旗艦精品店和店中店商店的網(wǎng)絡(luò)來銷售它的產(chǎn)品系列。
公司的新的發(fā)展方向也是基于零售部門的形象的變化。對于La Perla的精品店的新設(shè)計(jì)是建筑師Roberto Baciocchi的作品 ，Roberto Baciocchi 是總部設(shè)在意大利阿雷佐的國際知名的建筑設(shè)計(jì)工作室的創(chuàng)始人。
LA PERLA工作機(jī)會
如果您有志于在LA PERLA集團(tuán)發(fā)展您的的職業(yè)生涯，請通過www.51job.com瀏覽集團(tuán)在中國的工作機(jī)會,并通過電子信箱hr@laperla.net.cn與我們?nèi)〉寐?lián)系。
LA PERLA DIGITAL IDENTITY
LA PERLA的相關(guān)主頁
www.laperla.com