職位描述
Reports to the Vice President for the Global Division.The U.S. Marketing Director is responsible for developing strategic plans for the U.S. business line and formulating plans for project promotion and branding. The role involves supervising the execution of the annual plan, conducting market research, and analyzing the development of the study abroad industry. Additionally, the Marketing Director is expected to perform market forecasts and analyses to aid company decision-making, maintain strong relationships with U.S. partners, host visiting delegations, and support the Beijing-based management team with event management.The U.S. Marketing Director is a key position within Bright Can-Achieve, and therefore this individual is expected to practice professionalism and discretion at all times in performance of their duties. ?Developing strategic plans and targets for departmental growth.?Representing the VP and departmental interests in internal meetings and discussions.?Assisting the Vice President with project ****ion and implementation in China.?Formulating and implementing enrollment plans with the VP.?Managing marketing department for American universities, high schools and summer programs.?Providing the global team with sales support and accessible partner information.?Maintaining relationships with overseas institutions and strategic partners.?Developing and maintaining relationships with domestic agents and universities, and assisting in global agent development.?Budgeting for marketing and travel within China.?Implementing continuous improvement processes for optimal department functioning.?Managing complaints and conducting crisis public relations as needed.?Stimulating the sales team's passion and maximizing their potential.Qualifications1.Bachelor's degree in business or a related field MBA or MA in Business with a Marketing major preferred.2.Preference for degrees earned in the U.S. or candidates with a minimum of 1 year of study abroad experience in the U.S.3.A minimum of 8 years of work experience in the U.S. study abroad industry or related fields within hospitality/travel/tourism.4.Experience in managing at a departmental level and maintaining critical client relationships.5.Fluency in both Chinese and English, with skills in speaking and writing.6.Business development experience and presentation skills.7.The ability to learn independently.8.Budget planning and management capabilities, with an understanding of annual profits and risk control.9.Skills in sorting out and analyzing data, identifying trends and patterns, and providing strategic advice.10.Strong management and supervisory experience with the capacity to generate staffing plans.11.The ability to work independently, manage stress, and travel as needed both domestically and internationally.12.Excellent skills in coordination and communication.
企業(yè)介紹
加誠博教(北京)教育咨詢有限公司成立于2008年,是行業(yè)知名的國際教育產(chǎn)品服務(wù)供應(yīng)商,為各類開展國際教育服務(wù)的機(jī)構(gòu)如留學(xué)機(jī)構(gòu)、語言培訓(xùn)機(jī)構(gòu)、國內(nèi)高中、大學(xué)以及預(yù)科項(xiàng)目等提供豐富的國際教育產(chǎn)品,如:海外院校代理、海外大學(xué)升學(xué)指導(dǎo)、TOP院校申請、中外合作辦學(xué)、外教招聘、從事海外留學(xué)生就業(yè)指導(dǎo)、海外置業(yè)移民、留學(xué)后海外系列服務(wù)、教育投資等。?加誠博教總部設(shè)于北京,與美國、加拿大、澳大利亞、英國、新西蘭、愛爾蘭、馬來西亞、新加坡等國家上千所大學(xué)、初高中、小學(xué)及當(dāng)?shù)亟逃纸⒘酥苯雍献麝P(guān)系。加誠在洛杉磯、溫哥華、多倫多、胡志明、河內(nèi)、雅加達(dá)、廣州、深圳、上海、杭州、蘇州、南京、武漢、合肥、南昌、成都、重慶、烏魯木齊、蘭州、西安、鄭州、濟(jì)南、青島、沈陽、哈爾濱等城市分別設(shè)立了區(qū)域辦公室。?加誠博教的穩(wěn)步發(fā)展和信譽(yù)經(jīng)營,得到了海內(nèi)外合作伙伴的肯定和贊譽(yù)。一直與三大國際教育協(xié)會:國際教育工作者協(xié)會(NAFSA)、美國教育顧問協(xié)會NACAC、歐洲EAIE保持著緊密的合作關(guān)系;是美國國際學(xué)生招生協(xié)會AIRC認(rèn)證會員,美國EnglishUSA協(xié)會會員,美國iTep考試考點(diǎn),Linden Tours 林頓美國大學(xué)巡展中國承辦方。加誠博教也是中國國際教育交流協(xié)會中國高中國際教育分會的會員之一。?2017年7月,加誠博教成為美國紐交所主板上市教育集團(tuán)博實(shí)樂企業(yè)成員之一。博實(shí)樂教育集團(tuán)(原碧桂園教育集團(tuán))是全球K12教育集團(tuán)、碧桂園核心聯(lián)盟企業(yè)。集團(tuán)擁有26年的辦學(xué)歷史和強(qiáng)大的辦學(xué)實(shí)力,現(xiàn)有在校生4.6萬余名。?依托于上市集團(tuán)公司強(qiáng)大的背景,加誠博教近年來穩(wěn)步提升了海外院校資源的數(shù)量和品質(zhì),進(jìn)一步夯實(shí)了在行業(yè)中的領(lǐng)導(dǎo)地位。在實(shí)現(xiàn)企業(yè)持續(xù)健康發(fā)展的同時,不斷為員工創(chuàng)造平臺,為客戶創(chuàng)造價值!作為一個腳踏實(shí)地的企業(yè),加誠人始終秉持著核心價值觀:人品加、服務(wù)誠、項(xiàng)目博、心系教!公司福利:1、健康保障:完善的五險一金、額外補(bǔ)充商業(yè)保險及年度免費(fèi)健康體檢;2、家庭關(guān)懷:員工子女生育津貼及年度家屬慰問金;3、節(jié)日饋贈:員工生日禮券;4、報(bào)銷補(bǔ)助:月度通訊補(bǔ)助及交通補(bǔ)助;5、感恩福利:帶薪年假、年終優(yōu)秀員工表彰及獎金;6、培訓(xùn)旅游:年度免費(fèi)旅游或拓展,免費(fèi)海外培訓(xùn)及國際交流機(jī)會,豐富完善的業(yè)務(wù)知識及技能培訓(xùn)。