崗位職責(zé)Job De****ion匯報(bào)條線：學(xué)校理事會(huì)Line Manager: the board of the school The Role ?Ensure that the public face of the School is attuned to and aligned with the needs of the parents and students確保學(xué)校的公眾形象符合家長(zhǎng)和學(xué)生的需求?Maintain accurate data on School enrolment, tracking this through the year and against previous years, and making recommendation for the setting of targets for the year ahead, including responsibility for achieving the targets保持準(zhǔn)確的入學(xué)率數(shù)據(jù)，跟蹤全年和往年的入學(xué)率，并對(duì)來(lái)年的目標(biāo)提出建議，包括實(shí)現(xiàn)目標(biāo)的責(zé)任?Based on the school's development plan, develop annual enrolment plans and budgets, and supervise their implementation to ensure the achievement of enrolment goals.根據(jù)學(xué)校發(fā)展規(guī)劃，制定年度招生計(jì)劃及預(yù)算，并監(jiān)督執(zhí)行，確保招生目標(biāo)達(dá)成。?Maintain accurate records of other schools in the area and the region, in particular those which are competitors保持該地區(qū)其他學(xué)校的準(zhǔn)確記錄，特別是競(jìng)爭(zhēng)對(duì)手的學(xué)校?Conduct market research, analyse competitors, target customers, and industry trends to provide a basis for enrolment strategies.市場(chǎng)調(diào)研與分析: 進(jìn)行市場(chǎng)調(diào)研，分析競(jìng)爭(zhēng)對(duì)手、目標(biāo)客戶及行業(yè)趨勢(shì)，為招生策略提供依據(jù)。?Develop and maintain diversified enrolment channels, such as partner institutions, alumni networks, etc., to expand student sources.開(kāi)發(fā)并維護(hù)多元化的招生渠道，如合作機(jī)構(gòu)、校友網(wǎng)絡(luò)等，擴(kuò)大生源。?Enrolment team management: Establish and manage an efficient enrolment team, develop training plans, and enhance the team's professional capabilities.招生團(tuán)隊(duì)管理: 組建并管理高效的招生團(tuán)隊(duì)，制定培訓(xùn)計(jì)劃，提升團(tuán)隊(duì)專(zhuān)業(yè)能力。?Assure quality in the levels of customer service in outward facing staff and ensure the highest quality of parent communication through all available media確保外部員工的客戶服務(wù)質(zhì)量，并通過(guò)所有可用的媒體確保高質(zhì)量的家長(zhǎng)溝通?Engage, listen and respond to the parent body, picking up on issues before they arise and putting forward plans to deal with them參與、傾聽(tīng)并回應(yīng)家長(zhǎng)的意見(jiàn)，在問(wèn)題出現(xiàn)之前就發(fā)現(xiàn)問(wèn)題，并提出解決方案?Other tasks assigned by school leaders校領(lǐng)導(dǎo)交辦的其他任務(wù)Qualifications and Experience職位要求: ?With above 8 years’ experience managing large and complex Admissions & Marketing Department/Agency in an education related industry within a school context. Proven experience in the international school student recruitment in China mainland. 具有8年以上的大型和復(fù)雜的招生和市場(chǎng)營(yíng)銷(xiāo)部門(mén)/機(jī)構(gòu)的管理經(jīng)驗(yàn)。有國(guó)際學(xué)校在中國(guó)大陸招生的經(jīng)驗(yàn)。?Proven experience in the development and implementation of marketing and communications strategy for both mature and start-up business. 在成熟企業(yè)和初創(chuàng)企業(yè)的市場(chǎng)營(yíng)銷(xiāo)和傳播策略的開(kāi)發(fā)和實(shí)施方面有豐富的經(jīng)驗(yàn)。?Exceptional leadership, communications and interpersonal skills. 優(yōu)秀的領(lǐng)導(dǎo)、溝通和人際關(guān)系技巧。?Strong motivator, communicator and administrator 適應(yīng)性強(qiáng)、有創(chuàng)新精神的領(lǐng)導(dǎo)?Able to consider strategic requirements and communications issues related to a growing and high profile international school in a highly competitive market能夠在競(jìng)爭(zhēng)激烈的市場(chǎng)中，考慮與一所不斷成長(zhǎng)且備受矚目的國(guó)際學(xué)校相關(guān)的戰(zhàn)略需求和溝通問(wèn)題?Strong project management and organisational skills較強(qiáng)的項(xiàng)目管理和組織能力?Highly developed writing and editorial skills優(yōu)秀的寫(xiě)作和編輯能力?Familiar with digital marketing and social media熟悉數(shù)字營(yíng)銷(xiāo)和社交媒體

作為黃浦區(qū)的民辦雙語(yǔ)學(xué)校，上?？档碌玫搅它S浦區(qū)政府的全力支持，在遵循黃浦區(qū)教育局制定的教育方針指導(dǎo)下，立志做好國(guó)際化教育。 上海康德雙語(yǔ)實(shí)驗(yàn)學(xué)校將始終以服務(wù)并促進(jìn)學(xué)生發(fā)展為辦學(xué)之根本，致力于學(xué)術(shù)立校，彰顯雙語(yǔ)教育的文化融通特色，以“和、信、義”主流價(jià)值導(dǎo)向培養(yǎng)學(xué)生核心素養(yǎng)。深耕于教育，立足于本土，著眼于世界，以引領(lǐng)上海乃至中國(guó)國(guó)際化教育為己任，把學(xué)校辦成有包容性文化、專(zhuān)業(yè)化學(xué)術(shù)、能激發(fā)個(gè)人創(chuàng)造力的高品質(zhì)、高水平民辦國(guó)際化學(xué)校。 Shanghai Concord Bilingual School (SCBS) is a bilingual private school in Huangpu District. Shanghai Concord enjoys the full support of the Huangpu District Government and adheres to the educational policies stipulated by the Huangpu District Education Bureau, but within an internationalized context. Shanghai Concord Bilingual School (SCBS) will therefore closely monitor the development of its students, both academically and pastorally, in an environment that seeks to develop the strong moral code based on its core values of “harmony, trust and decency”. Our goal is to become the premier internationalized school in China by developing a school with an inclusive culture, renowned for its student’s academic excellence and individual creativity.